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AffiliatePlan.com Articles
51-60 of 63 articles
Cause-Related Marketing
Added 1/2/2004 by Steven Van Yoder
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.
The Brand Called You
Added 1/2/2004 by Steven Van Yoder
Every company has a reputation. Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion that people have of you is positive. This is what
Breaking the Voice Mail Barrier
Added 11/23/2003 by C.J. Hayden
Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her. You call once, twice, three times, but you can't get her in person. How can you
Lack of Business Isn't Always the Problem
Added 11/23/2003 by C.J. Hayden
When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? You may be in the habit of thinking that attracting
New Year's Revolution
Added 11/23/2003 by C.J. Hayden
No, that's not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you started your business.
Marketing the REAL You
Added 7/3/2003 by C.J. Hayden
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a
Understanding the Corporate Buyer
Added 7/3/2003 by C.J. Hayden
Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There's the possibility of repeat business worth many billable hours at respectable rates.
Make Your Web Site Work More So You Can Work Less
Added 7/2/2003 by C.J. Hayden
Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you're like many entrepreneurs I speak with, you probably don't.
Cracking the Billable Hours Ceiling
Added 7/2/2003 by C.J. Hayden
How many of you made as much money as you wanted to last year? What would you say is the cause of this gap between your goals and your earnings?
6 Steps To Get "Slightly" Famous
Added 5/20/2003 by Steven Van Yoder
The best clients and customers are those who seek you out because they have already heard of you. "6 Steps to Get Slightly Famous" shows how to build visibility and credibility by positioning yourself as a valuable resource and mini-celebrity within your
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